Developing a digital product involves a series of interconnected decisions — from defining the purpose and scope to choosing the right technologies, structuring the architecture, and ensuring that the solution can evolve over time. Our role is to handle this process with a clear framework, transparent communication, and an approach that balances technical considerations with practical business needs. This ensures that the product is built on a solid foundation and remains maintainable, scalable, and aligned with your long-term objectives.

We establish the functional and technical foundation of the system by defining product objectives, system boundaries, and the key workflows it must support. All relevant inputs — including business goals, user interactions, domain specifics, integration demands, and operational constraints — are consolidated into a structured set of requirements that informs architectural and implementation decisions.

The work also includes identifying non-functional requirements such as performance targets, security expectations, reliability criteria, and scalability considerations. Preliminary data flows and dependencies are outlined to ensure clarity on how the system will operate within its broader environment.

Typical activities include:

• Defining the product concept, principal use cases, and system boundaries
• Identifying business drivers, required outcomes, and success metrics
• Establishing initial feature decomposition and priority levels
• Analysing domain-specific, regulatory, and operational conditions
• Documenting integration requirements, dependencies, assumptions, and data flows
• Identifying non-functional requirements (performance, security, reliability, scalability)

After the core requirements are defined, we assess how the project should be organised and delivered. The goal is to ensure feasibility, alignment, and a predictable execution process before design and development begin.

This phase includes:

• Establishing the delivery model and communication routines
• Defining activities, responsibilities, and expected contributions
• Planning the necessary resources and competencies
• Preparing a detailed effort estimate and budget
• Identifying risks and proposing mitigation measures
• Defining the MVP scope and release objectives
• Creating a high-level roadmap and initial sprint structure

This planning process provides a solid basis for execution and ensures that the project proceeds in a controlled and transparent manner.

At this stage, we define the technical foundation of the product and establish the structures that will guide implementation and long-term operation. The architecture is designed to support stable performance, predictable scalability, secure data flows, and maintainability throughout the system’s lifecycle.

Our work includes evaluating solution alternatives, selecting appropriate technologies, and determining how system components interact. Particular attention is given to performance characteristics, reliability requirements, integration points, and the ability to extend or modify the solution without introducing unnecessary technical debt.

Depending on the project, we also provide technology consulting to ensure that the selected stack and architectural approach align with the functional scope, operational conditions, and long-term business objectives.

Typical activities include:

• Defining the core system structure and architectural blueprint
• Selecting the technology stack and key frameworks
• Designing internal and external integrations
• Assessing modularity and, when relevant, designing a microservices-oriented structure

In this phase, we translate the defined requirements into an initial UX framework and develop the foundational interaction model of the application. When relevant, we produce a clickable prototype that demonstrates core screens, navigation patterns, and system workflows. This allows early verification of functional assumptions and ensures that the user interface supports the intended processes.

The prototype is used to validate design decisions with stakeholders or selected end users. Structured feedback from these sessions helps refine the functional scope, confirm priority features, and identify potential usability or flow-related issues before development begins. Addressing these aspects at the conceptual stage reduces implementation risk and contributes to a more efficient and predictable development cycle.

Typical activities include:

• Defining the initial feature set and mapping primary user flows
• Creating UX mockups and, when applicable, an interactive prototype
• Preparing an initial screen set representing core functionality and system behaviour
• Iterative refinement and approval of the UX concept prior to technical implementation

During the development phase, the system is implemented in accordance with the defined architecture, requirements, and prioritised scope. Our process is organised into short, predictable iterations with clearly formulated acceptance criteria for each deliverable. This ensures transparency, controlled progress, and early validation of technical decisions.

Feature development is prioritised to address critical and technically complex components first, establishing a stable foundation for the remaining functionality. Throughout the process, we maintain close alignment with the agreed specifications and continuously assess implementation choices to ensure long-term maintainability.

When required, we provide comprehensive technical documentation covering system behaviour, integration points, and operational considerations.

Typical areas of competence include:

• Full-stack application development
• Implementation of open-source solutions
• API design and integration
• DevOps practices and environment automation
• Continuous Integration and Continuous Delivery (CI/CD) pipelines
• Continuous Integration & Delivery

In this phase, we confirm that the implemented system operates as intended under realistic conditions and aligns with the defined architectural, functional, and performance requirements. Our QA work is integrated into the development workflow and focuses on verifying the correctness, stability, and resilience of the solution prior to release.

We combine functional validation with targeted performance and reliability checks, ensuring that critical components behave predictably and that integrations perform as expected. Automated tests are introduced where they provide long-term value, supporting consistent validation across iterations.

The work typically includes:

• Verification of implemented functionality and system behaviour
• Evaluation of performance and operational stability
• Validation of integration points and data flows
• Automated checks for selected core components

At this stage, the system is prepared for production use and deployed through an automated release pipeline. The process includes generating and validating build artefacts, applying environment-specific configuration, and ensuring that infrastructure, services, and integrations are provisioned and aligned with the defined architecture.

Deployment follows the selected rollout strategy — such as blue-green, canary, or progressive delivery — and incorporates health checks and automated verification steps. A staging environment is typically used to confirm environment parity, configuration accuracy, and integration behaviour before promoting the release to production.

Typical activities include:

• Generating build artefacts and validating them within the CI/CD pipeline
• Applying production configuration, secrets, and environment variables through Infrastructure as Code (IaC) or environment management tools
• Verifying service availability, network dependencies, and integration endpoints
• Executing the deployment using container orchestration, automated provisioning, or managed cloud services
• Running post-deployment health checks, log reviews, and monitoring validations
• Ensuring rollback mechanisms are available in case of unexpected behaviour

This phase establishes the production version of the system and ensures that it is deployed in a controlled, traceable, and operationally sound manner.

In this phase, the system is maintained and further developed to ensure stable operation, consistent performance, and alignment with evolving requirements. The work focuses on monitoring system behaviour, addressing operational issues, implementing updates, and managing technical improvements identified during regular use.

Depending on the operating model, maintenance can be carried out by your internal team, by our team, or in a combined setup. We support structured handover, clear operational procedures, and the integration of monitoring tools and observability practices that enable effective day-to-day management.

Our involvement may include routine updates, dependency management, performance optimisation, incident resolution, and planned enhancements. When required, we also provide on-demand assistance or long-term support arrangements tailored to your operational environment.

Typical activities include:

• Monitoring system performance and operational metrics
• Applying updates, security patches, and dependency upgrades
• Handling incidents, errors, and operational irregularities
• Managing configuration changes and environment adjustments
• Implementing incremental improvements and minor functional enhancements
• Providing targeted technical support or ongoing maintenance services